Tuesday, April 8, 2008

What is Mystery Shopping?

Every day I receive emails from folks asking me about mystery shopping. My very first mystery shopping assignment was for Domino’s Pizza. I don’t know their system today, but many years ago, when I was a mystery shopper for them, I would receive one large 2 topping pizza from them each month in return for taking notes and submitting a questionnaire to them about my overall experience.

Many companies rely on mystery shoppers to help them see the shopping experience through the customer’s eyes.

Mystery shoppers are used in fast food restaurants, in electronic stores and in many retail establishments.

As a mystery shopper you will take note of things such as the name tag of the person helping you and whether that person is dressed according to company code. You’ll be asked if the facility was neat and clean. You’ll be asked to time how long you wait to be helped. Each store has a different set of criteria they ask you to take notice of. Many shops do not allow you to have children with you when you shop. You are always told this right up front. Read through the rules thoroughly before accepting the job.

Unfortunately there are many scammers out there who want to scam you out of your money, promising that for a small fee, they will provide you with books or databases of companies that will hire you to be a mystery shopper. Once you pay, the company is gone and you are no closer to being chosen as a mystery shopper than when you began.

I can not say it enough. DO NOT EVER PAY money to become a mystery shopper. The scammers will say they will reimburse you after you complete your first assignment. This is not true. Scammers will say they are trying to sort out the serious from the not serious. Again, this is not true. One more time, DO NOT EVER PAY money to become a mystery shopper.

So where can you start if this appeals to you? One place to start is secretshopper.com . You can apply once you read the introductory information and take the introductory test. Each new store you shop at will require that you pass a test on that store’s criteria to have you shop.

Mystery shopping can be a lot of fun. It’s a great way to earn a few extra dollars each week.

Audrey Okaneko has been marketing online for several years. She can be reached at audreyoka@cox.net or visited at www.recipe-barn.com

Thursday, April 3, 2008

14 Secrets For A Profitable Garage Sale

If you’re like most people, you have WAY too much junk.

It’s everywhere. Rotting away in your garage, your attic, your basement, your closets; hiding on the side of your house; perhaps even stuffed without fanfare under your bed.

Junk can take many forms: forgotten artifacts of birthdays past, college-day souvenirs, what-the-heck-is-this wedding gifts, half-broken toys, and clothes that will never, ever fit you again.

Now that spring has mercifully arrived, it is time to finally get rid of your junk. And what better way than to hold a garage sale? In theory, it’s the perfect solution – after all, holding a garage sale should allow you to get rid of your junk and make money… at the same time!

Unfortunately, too many garage sales are poorly planned, horribly advertised, and badly run. When all a seller has to show for their trouble at the end of the day is a $28 profit and a sunburn, that’s a terrible waste of a Saturday afternoon.

Below are 14 tips that will help you to have a fun, successful, and profitable garage sale:

1. Clean and repair the items you will be selling, as needed. Pump up old sports balls. Put new batteries in any electronic gadgets. Dust away cobwebs and dirt. The better condition your merchandise is in, the more money you’ll get for it.

2. Flip carefully through the pages of your used books. I once nearly sold a college textbook that I had been using to press an irreplaceable picture of my children.

3. If you have a few individual pieces of a larger set (for instance, one or two plates of china), display them proudly. Dealers and collectors will often pay a nice price for such items.

4. If your vegetable garden or fruit tree is bursting with extra produce, consider selling it at your garage sale (e.g., “3 lemons for a dollar”). This is a great way to get rid of excess fruits and vegetables that you probably wouldn’t have been able to eat anyway.

5. Hang colorful, full-page fliers for your garage sale at your local grocery store, coffee house, gymnasium, laundromat, and community college. And anywhere else close to your home that has a bulletin board.

6. Draw large, thick arrows on your street signs, just below your street address. Make sure these arrows point in the right direction!

7. Once you have taped up your street signs, drive by to make sure they’re easy to read. A sign that looks fine in the light of your kitchen might be hard to read by someone driving in heavy traffic, bad weather, or at night.

8. Have two or three reliable tape measures/yardsticks on hand. People often like to measure furniture or other items to make sure they will fit in a particular space.

9. Check the location and times of other garage sales near your home. Direct customers to those sales after they’re done shopping at yours – and suggest that they tell people about your sale.

10. Price each item individually. This will keep you from having to answer the question, “How much is this thing?” every ten seconds.

11. Decide beforehand who will set the prices – my mother-in-law once sold several of my trinkets for 50 cents each, even though I had priced them myself at $6.

12. Place current advertisements next to some of the used merchandise you’re selling. When somebody sees that the used roller blades you are offering for $30 would cost them $250 new, they’ll feel like they’re getting a bargain.

13. Make sure that your garage is well lit, especially if you are displaying or selling items in your actual garage (as opposed to your driveway or lawn).

14. Keep careful records of all items sold (and money collected) during a multi-family sale. After a successful sale, the last thing you need is bickering – and potential hard feelings – between the families.

About the Author:Jim Gratiot is the author of the booklet "104 Invaluable Secrets to Increasing Your Garage Sale Profits." To learn more – and to gather 90 more useful tips for your garage sale – visit http://www.bestgaragesalesecrets.com.